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CR8

your buyers confess in public.

we point linkedin ads at them and capture warm decision-makers.

validate in 8 weeks. one price, no retainer.

get your signal loop map (signals + ad campaign structure + capture). drawn with you, in 30 min, free. book a call to see if you qualify.

the cr8 linkedin ads signal loop map: harvest, read, list, warm, catch, score and route

your map looks like this. yours gets your clues, your buyers, your ads.

01

will linkedin paid make you money?

three sliders. if the math works, the verdict is green. if it does not, you keep the math and the free library, and we say so now rather than in week 8.

$30,000

lifetime value of one client, first deal + typical renewals

20%
$3,000
cost per lead$145

range $60 to $350

assumptions: cost per lead $60 to $350, modelled from your deal size and your budget. client accounts we have run landed at $52 to $195 per lead. lead to meeting 8% bad case, 15% likely, 30% good case.

be honest with the ltv. the math only works if you are. the full methodology →

green lightLTV : CAC
$30,000 : $6,981
4.3 : 1
bad case
0.9 : 1
likely
4.3 : 1
good case
20.8 : 1

the math works. this is a green light.

cost per lead (likely)
$145
deals / month
0.6
all-in cost per client
$6,981
LTV : CAC
4.3
forecast
20.7
leads / mo
3.1
meetings / mo
1.9
deals / quarter

want this math in your inbox? we'll send the numbers exactly as you set them.

02

receipts.

real dashboards, not decks: every case page shows the actual campaign manager exports →
case study cover: what 'remove friction' gets wrong about senior b2b buyers on linkedin, with nikkita brown, founder of crs

we cracked a cautious, trust-first buyer group, the kind agencies avoid.

$287 $90
cost per lead
1 setting
manual bidding: that's the whole change
13,000
people in the market
Nikkita Brown · CRS
read the case →original post →
case study cover: what makes executives respond on linkedin, with amos szeps, founder and ceo of peoplemax

"25+ qualified CEO and Executive leads from organisations $50M to $500M revenue."

25+
qualified CEO leads
$195
cost per lead
$50M to $500M
org revenue range
Amos Szeps · CEO, Peoplemax · public review 4.5/5
read the case →original post →
case study cover: the linkedin tender engine, showing the live lead gen form and the ad creative that ran

the campaign that smoked the benchmark.

$52 vs $94
CPL vs cross-industry average
30
lead form submissions
$1,562
spent on the lead form campaign
ESG consultancy · anonymized
read the case →original post →

every review is public and named on linkedin. go check. message any of them.

03

$8,000. eight weeks. one price.

cr8 signal loop sprint
$8,000
fixed · eight weeks · stop date built in
8
weeks. half now, half at week 4
$10,000
B2Linked, committed over three months · 3-month contract · setup fee

$8,000 fixed for the eight weeks. half now, half at week 4. stop date built in. ad spend is separate: at least $4,000 across the eight weeks, on your own ad account. no performance fee.

week 8 is a write up you keep. levels 2 and 3 exist. we name them, with prices, when you say yes to level 1.

the stack we wire for you
apify logoapify
greenhouse logogreenhouse
lever logolever
ashby logoashby
builtwith logobuiltwith
claude logoclaude
notion logonotion
clay logoclay
apollo logoapollo
linkedin ads logolinkedin ads
hubspot logohubspot
slack logoslack

four gates. fail one and we say no.

we only take clients where all four of these are true. we publish the four lines that make us say no, before you pay anything.

  1. 01

    a new client is worth $10K+ over its life.

  2. 02

    your buyers are on linkedin, and reachable.

  3. 03

    at least $4,000 of ad spend across the eight weeks, on your own account.

  4. 04

    a real sales process: a named person on your side who works the leads and answers anyone who puts a hand up the same day.

fail one and you hear it on the first call. you keep the map and the math. we don't take your money.

before any ad runs, we write down with you what a lead is in your words, and what bad, workable and good look like by week 8. the sprint is judged on that page, not on clicks.

what we stand behind.

warm decision-makers. people who fit your buyer profile, who engaged with you, in your CRM the same day with a reason to write to them. your sales team takes it from there. we do not promise closed deals in the first 8 weeks. your sales cycle runs in months.

what the eight weeks look like.

  1. 1
    week 1

    a profile of who actually buys, and your hot list. plus the scorecard, in writing: what a lead is, in your words, and what bad, workable and good look like by week 8.

    apify logoapifyclaude code logoclaude codeclay logoclayapollo logoapollo
  2. 2
    week 2

    the size check. we count how many of your companies linkedin can find. under 300, we widen once, then stop, and you owe nothing past the first payment.

    linkedin ads logolinkedin ads
  3. 3
    week 3

    ads live, on your own account, at that list only. a willing human face, not a logo.

    linkedin ads logolinkedin ads
  4. 4 to 6
    weeks 4 to 6

    whoever puts a hand up goes to the named person on your side, the same day. every week read against the scorecard.

    fibbler logofibblerzenabm logozenabmhubspot logohubspotslack logoslack
  5. 8
    week 8

    a write up you keep.

    notion logonotion

week one here is a buyer profile and a hot list. an agency's week one is a kickoff deck.

your job: a 90-minute workshop, about an hour of setup in week one, then about an hour a week. your sales person answers the people who put a hand up. we do the rest.

or: what the other options cost.

cr8 signal loop sprint
price
$8K fixed
stop date
built in
what you get in week 1
a buyer profile + a hot list
tells you no upfront
the four gates
do it yourself in campaign manager
price
$0 in fees
stop date
none
what you get in week 1
the platform's default settings
tells you no upfront
n/a

the defaults cost one client $287 a lead. one setting change, same audience, same ctr, $90.

generalist performance agency
price
$3 to 8K a month, billed from day one
stop date
none written in
what you get in week 1
a kickoff deck
tells you no upfront
no
full-time hire
price
$120K+ a year
stop date
none
what you get in week 1
a job posting
tells you no upfront
n/a
free, no email

the signal library.

every industry we have mapped, the public clues each buyer leaves, and what to do when you see one. pick an industry, read the confession, use it yourself.

open the signal library →
preview of the cr8 signal library explorer: pick an industry, read the confession

the signals, from a real map.

04

who runs this.

Bogdan Liutic

14 years in growth. built and exited a founder business. now building the signal loop in public. the numbers get published as they come in.

2026 Clay GTM hackathon winner · 14 years in growth · built and exited a founder business · ex-Accenture
Bogdan Liutic
05

questions founders actually ask.

because it is drawn from what is already public about you, before you pay anything. it is how we prove we can see your market before asking for a dollar. we build it, or you take it and use it yourself.