applause isn't pipeline.
25 qualified CEO leads at $195 each. and a 17.34% CTR campaign that produced none of them.
the job.
peoplemax works with CEOs and executives at companies doing $50M to $500M. hard room to reach, harder to convince. the brief: qualified conversations with people at that level. total spend: about $5.4K over 90 days.
the split.
the shiny number warmed the room and fed retargeting for pennies. the boring campaign booked the pipeline. both mattered. only one gets screenshotted into agency decks, and it's the wrong one to stop at. if an agency shows you CTR and stops, ask where the leads are.
the leads.
removing the phone field from the form lifted conversion 20 to 30%.
after a lead came in, a short loom + a 1-page plan + a 5-day follow-up beat a plain "book a call".
double-sourced.
the case study says 25+ qualified CEO and executive leads from $50M to $500M organisations. amos's public 4.5 review says the same thing, independently, in his own words. two sources, one number.
"the video ad marginally outperformed our best ad so i owe you money."
the split traces to the campaign manager numbers in the public case study. amos's 4.5 review is public. go read it.
evidence.
you just read the case. the audit below is the same read, on your account.
want the boring campaign that actually books meetings?
free · 30 minutes · no pitch attached
if the math says no, we tell you no.
4.9 / 5 · 6 named linkedin reviews →