$287→$90
cost per lead. same audience. same ads. one setting.
the problem.
conflict resolution services. a conservative, trust-heavy niche most agencies won't touch. the whole winnable market: about 13,000 people. you can't waste a single impression in a room that small.
linkedin's default bidding, maximum delivery, was doing exactly that. $287 per lead. $422 to reach a thousand people. the machine was spending the budget, not aiming it.
what changed.
- 01we switched bidding from maximum delivery to manual. that's the whole headline: $287 → $90 per lead. $422 → $140 CPM. same click-through rate. one setting, 3x cheaper.
- 02we added one qualifying question to the lead form. cost per lead went $300 → $90. more friction, better leads, lower cost. specificity reads as competence to a senior, conservative audience.
- 03faces beat faceless, 2x. top creatives ran 3.10%, 2.56% and 1.61% CTR.
- 04a senior arbitrator left a real public comment. we turned it into an ad. it became one of the top-CTR ads in the campaign.
- 05US-wide beat florida-only: $90 vs $109 per lead, same CTR.
the numbers.
evidence.
in their words.
"i have exciting news: i booked my first call (from a lead)!", nikkita, two months in
"in six months, CR8 helped us build a sustainable pipeline from scratch."
every number here traces to a campaign manager export and six controlled experiments. the full breakdown is public on linkedin.
you just read the case. the audit below is the same read, on your account.
the first thing we check on your account is this exact setting.
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if the math says no, we tell you no.
4.9 / 5 · 6 named linkedin reviews →