why is the audit free?

b2linked charges $2,000 for theirs. ours takes 30 minutes because a VA + claude do the pulling and i do the reading. it's how we prove we can see your account before you pay anything.

what's actually in the pilot?

8 weeks, $8,000 fixed. week 1: your closed-deal ICP and a hot list built from live buying signals. week 2: ads live with your face on them. week 3: real conversations. weeks 4 to 6: booked meetings. week 8: a readout you keep either way.

because below them the paid-linkedin math doesn't close, and we'd be selling you eight weeks that don't pay back. fail one and you hear it on the call, keep the math we ran, and pay nothing.

what if the math says no?

you hear it on the call, plainly: at these numbers paid linkedin would cost you more than a client is worth. when your deal size or close rate moves, call again and we re-run it.

$8,000 fixed for the eight weeks, stop date built in. media is separate, minimum $2K a month, and it stays on your own ad account. we never touch your card.

how fast do i see something real?

week one: the closed-deal ICP and your hot list, not a kickoff deck. ads are live by the end of week 2.

CR8

book a call book the audit →

case study cover: what 'remove friction' gets wrong about senior b2b buyers on linkedin, with nikkita brown, founder of crs

nikkita brown · crs

CASE STUDY · CRS · NAMED WITH PERMISSION

$287→$90

cost per lead. same audience. same ads. one setting.

the problem.

conflict resolution services. a conservative, trust-heavy niche most agencies won't touch. the whole winnable market: about 13,000 people. you can't waste a single impression in a room that small.

linkedin's default bidding, maximum delivery, was doing exactly that. $287 per lead. $422 to reach a thousand people. the machine was spending the budget, not aiming it.

what changed.

01we switched bidding from maximum delivery to manual. that's the whole headline: $287 → $90 per lead. $422 → $140 CPM. same click-through rate. one setting, 3x cheaper.
02we added one qualifying question to the lead form. cost per lead went $300 → $90. more friction, better leads, lower cost. specificity reads as competence to a senior, conservative audience.
03faces beat faceless, 2x. top creatives ran 3.10%, 2.56% and 1.61% CTR.
04a senior arbitrator left a real public comment. we turned it into an ad. it became one of the top-CTR ads in the campaign.
05US-wide beat florida-only: $90 vs $109 per lead, same CTR.