linkedin ads · paidevery hr tech ad says book a demo. we read the job board instead.
95% of the hr tech ads we scanned are single-image demo-CTA clones. the buying signal was public the whole time: their careers page.
if the math says no, we tell you no.
4.9 / 5 · 6 named linkedin reviews →their job board is a confession. read it daily.
hr tech buyers post their pain publicly, on their own careers page, before they talk to anyone. same loop as everything else we run, different signal.
the board updates before they take a call.
the classifier. this is the IP.
| what the board says | what's actually broken | what they buy |
|---|---|---|
| same role posted 3x | a retention leak they haven't named | engagement, comp, L&D |
| their first-ever people ops hire | no incumbent, no procurement | HRIS, inside 90 days |
| role live 60+ days, unfilled | sourcing is broken | assessment, sourcing tech |
| workday implementation in a JD | migration window is open | every adjacent tool in the category |
same role posted 3x
a retention leak they haven't named
engagement, comp, L&D
their first-ever people ops hire
no incumbent, no procurement
HRIS, inside 90 days
role live 60+ days, unfilled
sourcing is broken
assessment, sourcing tech
workday implementation in a JD
migration window is open
every adjacent tool in the category
the signal picks the persona.
the ad's premise is their own data.
an engager from a hot account is an alarm.
the list gets smarter every time you win.
the hr tech creative pattern library: what works
the ad patterns and creative angles that actually convert in hr tech, pulled from a scan of live campaigns across the category.
hooks, formats, first-frames, CTAs, and the five things every demo-CTA ad is missing. drop your email, grab the notion doc.
different verticals, same loop.
cost per lead: $287 → $90
25 qualified CEO leads at $195 each
$52 CPL vs $154 industry benchmark
book the audit. we read your careers page live.
30 minutes. five leaks on your account, decoded live. you leave with the shortlist and the math.
free · 30 minutes · no pitch attached