because it is drawn from what is already public about you, before you pay anything. it is how we prove we can see your market before asking for a dollar. we build it, or you take it and use it yourself.

what's actually in the quarter?

12 weeks, $12,000, three invoices of $4,000. week 1: your buyer profile, a list of 500 to 1,000 companies built from public clues, and the scorecard in your words. week 2: the size check. week 3: ads live on your own account, and the first messages from your own LinkedIn. week 6: the list refreshed and checked against the plan. week 12: a write up you keep either way.

because below them paid LinkedIn costs more than it brings back, and we'd be selling you a quarter that doesn't pay back. fail one and you hear it on the first call. you keep the map and the math, and pay nothing.

what if the math says no?

you hear it on the call, plainly: at these numbers paid linkedin would cost you more than a client is worth. when your deal size or close rate moves, run it again.

the first 6 weeks are the real decision. by then you have put in about $10,000: $8,000 to us and about $2,000 in ads. if we are under half the plan, we stop and refund the 2 unused weeks. the quarter is $12,000 for 12 weeks, in three invoices of $4,000. ads are separate: at least $4,000 across the 12 weeks, sized to your list, on your own ad account, none before week 3. we never touch your card.

how fast do I see something real?

week one: your buyer profile and your list, not a kickoff deck. ads and the first messages go out in week 3.

does it renew on its own?

yes, 12 weeks at a time, at the same fee. either of us stops it with one email by day 70, two weeks before the quarter ends. on day 49 you get one page with the numbers, the bad ones too, and the stop date. if our page is late, the next quarter does not start.

CR8

engineered into your gtm

the signal library book the 30 min →

case study cover: the linkedin tender engine, showing the live lead gen form and the ad creative that ran

CASE STUDY · ESG CONSULTANCY · ANONYMIZED (PUBLISHED WITHOUT THE NAME)

$52vs$94

cost per lead vs the cross-industry average. the difference wasn't the ads. it was the offer.

the flop.

the first offer was a "free consultation." nobody wanted it. a consultation is a meeting with a stranger. that's a cost, not a gift. the ads weren't the problem. the thing at the end of the click was.

the rebuild.

we rebuilt the offer around what these buyers actually wanted to know: are we ready to bid on tenders? the "tender-readiness score" gave them a real answer for 30 seconds of form. same audience. different offer. everything moved:

$52vs $94

CPL vs cross-industry average, −45%

0.99%vs 0.51%

CTR vs industry avg, +94%

$4.94vs $6.24

CPC vs benchmark, −21%

lead form submissions

~$1.5K

campaign spend, 6-week pilot

80%

already bidding on tenders

90%

correct seniority

14 days

to build the strategy, validated in 28

the smaller levers.

native lead forms beat landing pages by 30 to 60% in low-trust categories. removing the phone field added 6 to 18 leads. but stack every tweak together and it's still smaller than the offer change. the offer is the 10x lever. everything else is tuning.

in their words.

"just the clarity we got from the campaign gave us direction we didn't have before: on who responds, how to talk to them, and what to offer."

founder, ESG consultancy (anonymized)

the cpl benchmark is the $94 cross-industry average from 2026 published data. the ctr and cpc benchmarks are dreamdata's 2025 linkedin numbers. the client is real and the case is public, published without the name, at their request.

evidence.

the client-facing readout, exactly as it was delivered. it says '30 MQLs' and compares to a $154 benchmark. both were wrong, so we corrected them above: 30 lead form submissions, and the sourced cross-industry average is $94.client-facing readout

the live linkedin lead gen form and the ad creative that ran.ad creative and lead gen form, as they ran

read the full article: i found 4 b2b demand gen levers that matter →

you just read the case. the map session is the same read, on your market.

leak #5 in our free audit is your offer.

apply for your signal loop map →

free · 30 minutes · no pitch attached

if the math says no, we tell you no.

4.9 / 5 · 7 named linkedin reviews →

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