b2linked charges $2,000 for theirs, the price is public. ours is free, takes 30 minutes, and every line names your account instead of the category. not running ads yet? the same five checks read as your day-one setup.
this audit is probably for you if: you already run linkedin ads · you target director+ or c-level · you think linkedin is expensive but know your buyers live there · one closed deal actually moves the business.
if not, you might hate it. that's fine too.
is audience expansion switched on. linkedin turns it on quietly, and it resets when you duplicate a campaign.
on one account, expansion dropped CPM from $165 to $34, and those cheap impressions went to scrollers the client never picked. cheap reach into the wrong room.
EXAMPLEexpansion is ON. you're paying for the wrong room. off means a higher CPM, warmer clicks, and more meetings.
manual bidding vs maximum delivery (linkedin's default).
same audience, same ads, same CTR: maximum delivery ran $287 per lead. manual bidding ran $90. a 3x cost gap from one setting.
EXAMPLEyou're on maximum delivery at $X per lead. manual bidding cut this about 3x on a comparable account. it's the first number we pull.
how many fields your lead form asks for, and whether one of them is a phone number.
removing the phone field lifted conversion 20 to 30% on one account and added 6 to 18 leads on another.
EXAMPLEyour form asks for a phone number. nobody senior types their phone number into an ad. drop it.
is the insight tag firing on your site, and are retargeting layers live: video viewers, form openers, site visitors, page followers.
retargeting belongs on day one. and native lead forms beat landing pages by 30 to 60% in low-trust categories.
EXAMPLEyour tag isn't firing. you can't retarget a single visitor you already paid to bring in.
does your ad ask a stranger for a call, or offer something the buyer actually wants, plus one qualifying question.
a form with one qualifying question ran $90 per lead against $300 without it. and an offer buyers wanted beat the industry CPL benchmark by 66%: $52 vs $154.
EXAMPLEyour ad asks for a call, cold. a named-benchmark offer plus one qualifying question ran about 3x cheaper per qualified lead.
fail one gate and you hear it on the call, keep the math we ran, and pay nothing. we turn down the founders we can't move.
30 minutes. we run the five checks and your math live. if a gate fails, you hear it on the call.
free · 30 minutes · no pitch attached
if the math says no, we tell you no.
4.9 / 5 · 6 named linkedin reviews →