the audit other agencies charge $2,000 for.
b2linked charges $2,000 for theirs, the price is public. ours is free, takes 30 minutes, and every line names your account instead of the category. not running ads yet? the same five checks read as your day-one setup.
this audit is probably for you if: you already run linkedin ads · you target director+ or c-level · you think linkedin is expensive but know your buyers live there · one closed deal actually moves the business.
if not, you might hate it. that's fine too.
the five leaks.
- 01audience expansion
on or off, and whether it reset
- 02bid strategy
manual bidding vs maximum delivery
- 03form friction
field count, and the phone field
- 04insight tag & retargeting
is the tag firing, are the layers live
- 05the offer
a cold call ask, or something the buyer wants
audience expansion
is audience expansion switched on. linkedin turns it on quietly, and it resets when you duplicate a campaign.
on one account, expansion dropped CPM from $165 to $34, and those cheap impressions went to scrollers the client never picked. cheap reach into the wrong room.
EXAMPLEexpansion is ON. you're paying for the wrong room. off means a higher CPM, warmer clicks, and more meetings.
bid strategy
manual bidding vs maximum delivery (linkedin's default).
same audience, same ads, same CTR: maximum delivery ran $287 per lead. manual bidding ran $90. a 3x cost gap from one setting.
EXAMPLEyou're on maximum delivery at $X per lead. manual bidding cut this about 3x on a comparable account. it's the first number we pull.
form friction
how many fields your lead form asks for, and whether one of them is a phone number.
removing the phone field lifted conversion 20 to 30% on one account and added 6 to 18 leads on another.
EXAMPLEyour form asks for a phone number. nobody senior types their phone number into an ad. drop it.
insight tag & retargeting
is the insight tag firing on your site, and are retargeting layers live: video viewers, form openers, site visitors, page followers.
retargeting belongs on day one. and native lead forms beat landing pages by 30 to 60% in low-trust categories.
EXAMPLEyour tag isn't firing. you can't retarget a single visitor you already paid to bring in.
the offer
does your ad ask a stranger for a call, or offer something the buyer actually wants, plus one qualifying question.
a form with one qualifying question ran $90 per lead against $300 without it. and an offer buyers wanted beat the industry CPL benchmark by 66%: $52 vs $154.
EXAMPLEyour ad asks for a call, cold. a named-benchmark offer plus one qualifying question ran about 3x cheaper per qualified lead.
we only take clients where...
- 01a new client is worth $10K+ up front and $20K+ over its life. below that, the paid-linkedin math doesn't close, and we show you why on the call.
- 02your winnable market is at least 10,000 buyers. that's companies times the 3 to 5 people who weigh in on each deal. smaller and we'd burn it in eight weeks.
- 03you can put at least $2K a month into media, on your own ad account. we never touch your card.
- 04you'll be the face, and someone answers a hand-raise within 5 minutes.
fail one gate and you hear it on the call, keep the math we ran, and pay nothing. we turn down the founders we can't move.
book it.
30 minutes. we run the five checks and your math live. if a gate fails, you hear it on the call.
free · 30 minutes · no pitch attached
if the math says no, we tell you no.
4.9 / 5 · 6 named linkedin reviews →