run your numbers. the page tells you no for free.
this is the exact calculator from our diagnostic call. if the verdict is red, we'd tell you the same thing on a call, so you just saved us both 30 minutes.
the calculator.
move the sliders. the verdict updates live.
lifetime value of one client, first deal + typical renewals
assumptions: CPL baseline = $200 · lead-to-meeting = 45% · CR8 pilot fee = $8,000, charged against a single month of deals (the harshest possible read).
workable, if we tighten one thing first: your close rate or your retention. we'd decide which before we start.
want this math in your inbox? we'll send the numbers exactly as you set them.
be honest with the LTV. the math only works if you are.
how this math works.
what a deal costs you in media
CPL is what one lead costs. 0.45 is the share of leads that turn into a real meeting. show rate is how many booked meetings actually happen. close rate is how many of those become clients. divide, and you get what one client costs you in ad spend.
EXAMPLE$170 CPL ÷ (0.5 × 0.75 × 0.20) ≈ $2,300 per deal. pessimistic case: $250 ÷ (0.40 × 0.75 × 0.15) ≈ $5,500.
what a deal costs you all-in
the fee spreads across every deal a month produces. more deals, thinner fee.
the verdict
a client's lifetime value ≥ 3x the all-in cost: green, the math works. between 2x and 3x: workable, if we tighten one thing first, usually close rate or retention. under 2x: we tell you no. paid linkedin would cost you more than a client is worth, and we won't sell you eight weeks that don't pay back.
the forecast (write it down, it becomes the scorecard)
EXAMPLE$3K a month at $200 CPL, 45% lead-to-meeting, 75% show, 20% close → 15 leads → about 5 meetings a month → about 3 deals a quarter.
where the math runs.
the calculator prices this exact loop: every node below either creates a lead or converts one.
buyers confess in public. two witnesses, read daily.
apifyclassify: buying now, buying next quarter, or noise.
claude code (classifier)
notion (the ledger)the signal builds the list and picks the persona.
clay
apollo
bettercontactlinkedin ads carry the whole system. one matched audience, three temperatures. engagement moves an account down a tier.
linkedin ads (campaign manager)an engager from a hot account is an alarm.
apify
trigify
fibbler
zenabm
rb2b
warmlyno sequences. a name, a signal, a head start.
hubspot
slackwant this math in your inbox?
one email. your numbers, the formulas, no sequence.
if the math says no, we tell you no.
4.9 / 5 · 6 named linkedin reviews →benchmarks used when you don't know a number: linkedin CPL $150 to 250, CPM $30 to 60, sponsored-content CTR 0.4 to 0.65%. the 0.45 lead-to-meeting rate is the midpoint we see across accounts.