PUBLIC BUYING SIGNALS · BEFORE THE SALES CALL
find the public confession before the sales call.
companies publish dated clues when pressure starts. choose an industry, decode the signal, make the first move while it still matters.
THE EXPLORER
pick an industry. read the confession.
hr tech
source: public ATS boards (greenhouse, lever, ashby)SIGNAL
same role posted three times in six months.
PRESSURE
retention leak. the seat keeps opening.
FIRST MOVE
engagement, comp benchmarks, L&D, onboarding.
30-DAY WATCH PLAN
pull every board weekly. flag any role posted more than twice.
COMMON TOOL FAMILIES
ATSengagement platformcomp dataLMS
category chips. no vendor endorsements.
DIY QUALIFIER
does your source qualify?
pick your own industry, drop in a candidate source, toggle the five criteria. all five green means it's a usable signal.
verdict
flip the criteria that apply to your source.
FIVE PROMPTS WHEN YOU'RE STUCK
- 01where does this buyer publicly spend money first?
- 02what deadline makes them confess?
- 03what do they publish when something breaks?
- 04what does hiring reveal?
- 05what changes on their website or stack?
the source is public. the execution is not.
knowing the signal is step one. running the outbound plus paid layer that shows up while the buyer is still confessing is the work.
book the 5-leak audit →
free · 30 minutes · no pitch attached.